Vienna-based Petar Petrov's star has been steadily rising. His elegant play with proportions, striking use of colour and use of rich materials result in an aesthetic that is feminine yet masculine, modern yet classic. The workmanship is what elevates the collection to luxury status, with many handmade details and true craft underpinning his designs. Having studied under Raf Simons and Viktor & Rolf, Petrov has a keen eye for intrinsically beautiful materials and impeccable tailoring.
“If products and ideas have quality they do not lose value – this is the tenant of Viennese modernism I want to honour today,” says Petrov. The result is metropolitan, elegant and truly beguiling.